Cutting the Deficit – The PR aspect for the Tories.

There is growing recognition that the job of cutting the deficit will destroy the electoral prospects of those carrying out the task for a generation. Capitalists at work, have (very much tongue in cheek) suggested that a war might be needed to save the next government, much as the Falklands boosted the Tories and helped win the 1983 General Election. A war would certainly help, but such a dreadful circumstance should not be wished upon the nation. The Falklands War was a minor skirmish with a decisive victory that helped topple a dictatorship.

Another way is to encourage the general public to despise Labour – something that Cameron has avoided. There is plenty to go out, for instance:-

  1. The structural deficit (the bit that needs to be closed) is Brown’s fault. I estimate by 2015, around £750bn (over 50%) of the national debt will be as a consequence of the deficits built up in the boom years.
  2. Uncovering the partisan attitudes of the civil service and the political appointees. Encouraging whistleblowers and conducting audits may help.
  3. Launching enquiries and audits into major projects – for instance the widening of the M25, the NHS computer system, GPs pay rises, estimating the cost of Brown’s raid on pensions, why the banks got out of line etc.
  4. Tories emphasising unconditional forgiveness to those who have been taken in by the Labour Spin doctrines that got us in this mess.
  5. Emphasize that Labour have betrayed their core voters.
  6. Launching the initiatives to minimize the pain and maximize the gain from the necessary cuts.
  7. Changing the emphasis from promoting the interests of party/ideology to the government serving the people.

 

The Tories should do this not only to drive home the contribution that Labour has had in our current crisis, but also to give a positive vision for the future. One where governments will learn from past mistakes and learn the limits of what they can accomplish.

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